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- Your Content Creation Is Not About You [3 THINGS]
Your Content Creation Is Not About You [3 THINGS]
Content should focus on your audience, not you. Learn 3 reasons why to kickstart your week.
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Content creation.
It’s astounding how much content we create daily.
Exploding Topics tells us that over 328 million terabytes of data are created — daily!
To give you an idea, it would take over 728,000 floppy disks or almost 1,500 CDs to equal one terabyte.
What about YouTube videos?
Daily — the figure is a whopping 720,000 hours! That’s a lot of cat videos.
Think about that — all that content!
How do you as a business owner stand out amongst the growing sea of data?
I have 3 resources to help you kickstart the brainstorming — and get you on the right track this week.
@BenMerric on Twitter
I have a confession to make.
I bookmark a lot of tweets. It’s kind of ridiculous.
I probably contribute a terabyte of data just in those bookmarked tweets.
But, Ben Merric’s knowledge makes that worth it. Here’s a Merric classic tweet that makes him worth following.
It’s also a great approach to your company’s content creation strategy.
Personalize Your Content Creation
Look — I think AI and ChatGPT are as interesting as the next content creator.
But, I’m not particularly excited about the continued depersonalization of business.
That’s why things like personalizing your content will be a key to success today and in the future.
Whether you’re a B2B or B2C organization — this will be a key differentiator.
B2B Marketing Zone provided us with a great strategy to kickstart our efforts here for mass email campaigns. And it’s designed to implement … at scale!
Here’s a quick idea of what to expect:
The introduction should feel as though you’re speaking directly to the consumer. This can touch upon elements identified in your data segments, such as your company’s connection to where in the country customers live or the values that you share. Each introduction you create to slot into this part of the structure should have the intention of briefly providing the reason for the contact and helping the recipient transition to the core of the material.
Get The Branding Right
I recently started writing for the University of Phoenix’s blog.
They asked me to cover business and entrepreneurship. So, it’s been fun drawing on my experiences — and doing some research on the latest trends to help folks.
My first article covered personal branding.
Now, whether you’re a solopreneur or start-up founder — having a solid personal brand is key to your success. You always want to have that working for as a “Resume 3.0” in a sense.
This is the culmination of all your work — your portfolio.
My main points boiled down to these three (and keep these in mind with your content):
Become an authority.
Gain visibility in your industry.
Know who your pace setters are.
Does this go against what I said on the outset — about making things about your audience and not you?
Possibly — but by becoming the “go-to” person for something, you’re helping others get what they want in a very specific way.
Sounds like a win for your audience — as long as you overdeliver.
Your Turn: What’s Your Top Tip?
Got an idea of how to boost the visibility of others’ content?
Is there a strategy you’re starting to implement that’s getting results?
Are you having trouble getting started?
Tell us below! I’d love to hear from you — and help you with your content strategy!