Unlock the Secret Weapon of Top Storytellers 🚀

Ever felt your business stories are a bit bland? Like they're missing the extra sizzle that makes audiences lean in?

It might not be your content but rather what you’re wrapping it in.

What are Story Assets? 🧩

Story assets are vibrant pieces of media that act as catalysts, supercharging the core of your story. They're the dazzling visual, auditory, or text-based elements that engage, provoke emotion, and enhance recall. Here's what they can look like:

• 🖼️ Visual Delights: Think LinkedIn carousels, Twitter screenshots, or compelling infographics.

• 🎙️🎥 Auditory & Visual Clips: Clips from your podcast or snippets from videos that add dimension.

• 📊 Data-Driven Decks: Pitch decks or slides with hard-hitting stats and persuasive points.

Spotlight: Ash Roy's Mastery 🌟

Let’s take Ash Roy, for example. Through his Productive Insights podcast, Ash masterfully uses a blend of clips to showcase intricate business concepts, frameworks, and techniques. And when you have powerhouse guests like James Clear, Amy Porterfield, and Justin Welsh, it’s easy to see how these assets amplify his message.

So, What's Your Story? ✍️

The narrative's power lies in its words. They carry the emotion, the weight, the message. But, with the right assets, your story goes from memorable to unforgettable. Consider:

• 📚 Research and Raw Data: Nothing says 'I've done my homework' like some hard-hitting facts.

• 🎧 Your Audio & Video Artistry: Any original content that can reinforce your perspective.

• 📱 Social Media Tie-ins: Build a bridge between your newsletter and social platforms.

• 🔍 Anecdotes & Testimonials: Real stories and experiences always resonate.

The Gift of Story Archaeology ⛏️

Imagine you're an archaeologist, digging through layers to uncover hidden gems. That's what building a story asset library feels like. It's the process of gathering, refining, and presenting those gems for the world to see. And when done right, your stories become timeless treasures.

A Little Teaser 🎁

Next week, I'll be exploring the top tools every storyteller should have in their arsenal to create mesmerizing assets. You won't want to miss it! Make sure to subscribe below.

Thank you for being a part of this journey. Remember, stories have the power to change worlds. Keep telling yours.

God bless❤️☦️

Got Something To Say? Leave A Comment!

When You’re Ready, Here’s How I Can Help You…

1. Story Starter Session: If you want direct help from me crafting stories that resonate with your target audience, book a call with me. Together, we’ll create 4 story outlines together in a one-hour call.

2. Want to take your content creation to the next level? Justin Welsh’s LinkedIn OS course will help you go from undiscovered to growing and monetizing your LinkedIn account. Use my LinkedIn OS course affiliate link to get started.

3. Promote yourself to over 3,200 subscribers (Substack + LinkedIn) by sponsoring this newsletter — The Copywriting Storyteller. Just shoot me an email to get started.