Use This Copywriting Framework to Tell Stories That Sell

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This ever happen to you?

You’re trying to find the right words to tell a story…

But, they just don’t flow. You’re not clear where you want to go with it.

And you’re basically just aimlessly rambling.

Look: it’s happened to all of us!

You’re not alone. Let’s explore a framework you can use to craft better stories and content.

Let’s tell stories that sell.

Tell Stories That Sell with the FAB Framework

Let’s jump right into the FAB Framework.

FAB stands for:

👉 Feature

👉 Advantages

👉 Benefit

With Feature—you tell the customer about your offering. You tease about your amazing product or service. This gets them interested or at least piques their curiosity.

Then, you discuss the Advantages of going with you. So, double down on the problem you solve for the customer.

Finally, with Benefit, you answer WIIFM—or What’s In It For Me? This is the question that will push them over the edge to buy. So, your answer needs to be good—or you at least need to discuss it a few times in your content.

How does this strike you?

Can you use this for your content next week?

It’s Later Than You Think

It’s later than you think.

You know you won’t live forever.

So, why do you act like you will?

I first learned this concept from the teachings of Father Seraphim Rose. He was an Orthodox Christian monk whose words brought many to the faith.

Father Seraphim’s focus was on our relationship with God—the noblest of reasons.

“It is later than you think! Hasten, therefore, to do the work of God.”

But, the concept of our time being limited can be applied to anything.

👉 It’s later than you think to repair that relationship.

👉 It’s later than you think to start a family.

👉 It’s later than you think to begin that business.

It’s later than you think.

Make A True Impact with Your Legacy

We all act like we’ll live forever. It’s hard to imagine that one day we won’t be here.

Then what?

✅ What impact will we have made?

✅ How will our loved ones remember us?

✅ What will our legacy be after we are gone?

Don’t sleep on your contribution. Go out and make your mark.

It’s later than you think.

God bless ☦️

Whenever you're ready, there are 2 ways I can help you:

1. Book 1:1 Story Starter Session: If you want direct help from me crafting stories that resonate with your target audience, book a call with me. I call it the Story Starter Session — we’ll create 4 story outlines together in a one-hour call. You can use these in email, blog posts, social media, video scripts, etc. Let’s team up to reach your tribe!

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