How To Write Killer Content To Attract Top Customers

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It’s one of those things that’s not easy for everyone.

For some, it comes naturally. It’s their talent.

Others – even writing in their own journal is enough to drive them crazy.

For these people, text message acronyms are a gift.

Well, let’s get something straight – writing is part of our ability to communicate as human beings.

And it’s essential if you want to connect with your target audience.

So, where do you start?

Keep it simple.

Start with one story that teaches one lesson.

That’s exactly what I’ve been doing with my #SummerOfStory campaign.

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How To Write Killer Content To Attract Your Tribe

Let’s see this in action.

When I first started the campaign, Brian Phan reached out to me.

We connected on LinkedIn and wanted to chat to see if we could help each other.

Brian’s in the health insurance business. He helps solopreneurs maintain great health insurance when they make the jump from their career to self-employed.

I introduced him to my Story Archaeology Process and IE3 Method (refresher below).

Brian went from posts that simply shared information about health insurance…

To posts that tell a story that targets the fears and pain points of solopreneurs.

If you have a family – like me and Brian – you’re worried about health insurance.

So, Brian now speaks more to people like us — while teaching them the ins and outs of health insurance.

Story + Lesson = Attention

What’s one story and lesson you can share today?

Let us me know in the comments (if you’re on the app or web) — or reply to the email if you received one.

God bless ☦️

📌 STORY ARCHAEOLOGY PROCESS 📌

✅ Story Mining: looking inward

✅ Story Observing: looking outward

✅ Story Exploring: looking elsewhere

👉 IE3 METHOD 👈

➡️ INSPIRE: Stories that are motivational or transformational.

➡️ EDUCATE: Stories that teach and share information.

➡️ ENTERTAIN: Stories that use drama or humor — and are easy to digest.

➡️ ENTICE: Stories that act as testimonials and calls to action to close the sale.

Whenever you're ready, there are 2 ways I can help you:

1. Book 1:1 Story Starter Session: If you want direct help from me crafting stories that resonate with your target audience, book a call with me. I call it the Story Starter Session — we’ll create 4 story outlines together in a one-hour call. You can use these in email, blog posts, social media, video scripts, etc. Let’s team up to reach your tribe!

2. Promote yourself to over 3,200 subscribers (Substack + LinkedIn) by sponsoring this newsletter — The Copywriting Storyteller. Just REPLY — if you’re reading this in your email — OR use the button below to shoot me an email.

Here’s how you can help me:

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