How To Find Stories Anywhere With The Story Archaeology Process

How far and long are you willing to dig to find a good story?

Want To Become A Thought Leader? Use Stories That Inspire, Educate, Entertain, and Entice

Do The Little Things Right For Your Customer

PLUS: Admiral William H. McRaven On The Importance Of Making Your Bed

Use Imagery In Your Copywriting To Bond With Your Audience

Make them feel something in your communications with them.

Tom Brady Embracing Failure Is A Lesson For All Of Us

The GOAT's next chapter can inform our storytelling in our companies and for our clients.

Who Are You Talking To? [DO THIS TODAY]

Your customers' personality traits matter. Here's why.

Your Content Creation Is Not About You [3 THINGS]

Content should focus on your audience, not you. Learn 3 reasons why to kickstart your week.

This Sports Startup Needs Marketing Coaching: Here's How I'd Help [CASE STUDY]

Vantage Sports uses college athletes to teach adults and children the fundamentals of their favorite sports. But, their content marketing game needs some work.

Want A Successful Copywriting Side Hustle? Get Off Twitter!

#006 - It's not all about tweeting into the void.

Work This $5,000/month Side Hustle At Home

SHS #005 - You can even do it in your pajamas!

How Faith Impacts Leadership

SHS #004 - It's time to get a little personal.

An $80,000 per Month Business That's Also Tasty

SHS #003 - No, it has nothing to do with ChatGPT. Not yet anyway.